01 · AD AUDIT
24 hours. Free
We break down your ad accounts and analytics. 4-page PDF: where budget leaks, which goals are garbage, what to rewire. The way into the conversation — no commitment.
Marketing plan for 90 or 365 days. ICP on real deals, not on a focus group. Positioning that isn't "different for the sake of different". Free ad account audit in 24 hours as the way in.
Inside — ATLAS · B2B intent signals
We break down your ad accounts and analytics. 4-page PDF: where budget leaks, which goals are garbage, what to rewire. The way into the conversation — no commitment.
We break down 100+ won deals from your CRM. Build 3–5 client types with portrait: avg deal size, cycle length, channels, pain, words they use. Not a focus group.
Find what you're actually chosen for — from client voice, not a whiteboard. A formulation that works both in search results and in negotiations.
By AARRR: acquisition / activation / retention / referral / revenue. Mapped to current budget, team, stack. Every item — with a skill and MCP integration to execute it.
Work from "for whom and why" → segments → channels → funnels → metrics → operations. Not "on three social platforms", but "in one channel until signal".
External head of marketing for companies that don't need full-time. Owner calls, campaign review, hiring vendors, backlog prioritization.
JTBD as the language for positioning and offer. Rumelt's "kernel of strategy" for diagnosis. Christensen's model for "go deep or go wide" decisions. ICP — from real CRM deals, not from presentation portraits.
PAS/AIDA for emails and landing pages. 4U for headlines + early price as Urgent. Cialdini — quietly, not "AI-ish": authority, social proof, scarcity as fact, not as trick.
MEDDIC/MEDDPICC on paid deals — Process, Champion, Economics. SPIN for moving from fact to pain. Challenger — teach the client via benchmark, not price. Sales Velocity — the metric above all.
OKR for quarterly goals (with honest "achievement" scoring). AARRR for the marketing plan. RFM for base segmentation into reactivation (the most under-used channel in B2B).
Nothing decided on "I feel like". All conclusions from CRM data, ad accounts, client interviews. "I feel" is one column, "data shows" is another.
No "for 5 years", "effective", "unique approach". We write "in 4 weeks", "we bring CTR to X", "we run exactly 3 hypotheses per week". Plain English, facts.
No brand build from zero if the client already has recognition. We work with what's there. Rebranding — only if the current one actively blocks sales.
A 365-day plan doesn't mean "locked for a year". Every quarter — reassembly on new data. Plan is a hypothesis, not a commandment.
Ad audit — 24 hours, free. Strategy Discovery — 5 days, fixed. Then — based on results.