How we build systems for growth

We break down mechanics, show the math, publish field notes. Not «marketing tips for everyone» — specific things we're working on inside client accounts right now.

DNSHN 01 PLAN

01 · UPCOMING

What we're publishing in September-October 2026

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CRMTELEPHONY

Why 88% of calls never reach the rep — a loss map for common carrier + IP-PBX setups

COMING · SEPTEMBER 2026

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PAIDFRAUD

How to tell fraud clicks from real demand in paid — 6 signals from raw logs

COMING · SEPTEMBER 2026

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ATTRIBCRM

Paid → CRM → attribution schema with no yclid/gclid loss

COMING · SEPTEMBER 2026

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ECHOMESSAGING

60-80% of inbound on messaging can be closed by an AI assistant — where the line runs

COMING · OCTOBER 2026

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B2BATLAS

How to catch B2B buyer intent 3-9 months before RFP — a map of 200+ sources

COMING · OCTOBER 2026

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ICPCRM

Buyer persona from 107 deals: how to compute ICP without surveys or focus groups

COMING · OCTOBER 2026

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why this way

Analysis — not advice

A «marketing tip» is when the author tells you how it should be, having shipped nothing. «Analysis» is when the author shows what they shipped, what worked, what didn't, and with which math. We do the second.

If something in a note doesn't work in your context — that's your case, not our advice. Analysis helps you decide faster what to try, not what to do.

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