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SERVICES · 03 · SALES OPERATIONS

A sales team that keeps rhythm

Build or repair sales teams — pipelines, scoring, SLA, objection scripts. A bot copilot inside the CRM suggests the next best action and drafts. A live head of sales decides. The North Star is Sales Velocity, not "how many activities this week".

Inside — QUASAR · the AI sales department, ECHO · the inbound bot

SALES 01 WHAT WE FIX
Symptoms

Familiar sales team states

01 · NO QUALIFICATION

All leads look the same

Rep spends equal time on "hot" and "curious". Big deals get lost in a stream of small ones. No BANT/MEDDIC at intake.

02 · STUCK DEALS

Years at "first contact"

Half the deals sit at the first stage. Nobody moves them, nobody closes them. No auto-close of zombies — the base creates the illusion of a pipeline.

03 · WEAK FOLLOW-UP

One touch → "didn't reply → archive"

Rep pinged once, prospect didn't reply — the deal went to archive. No nurture drip. 63% "dark" — lost opportunities.

04 · ONE PERSON CARRIES REVENUE

Mastery doesn't scale

One rep closes — others bob at average. Scripts aren't extracted, best practices aren't documented, training is accidental.

SALES 02 METHODOLOGY
The frameworks

Not "our authored method". Proven tools, applied where they fit

QUALIFICATION

BANT / CHAMP / MEDDIC

Light BANT at intake from forms and calls. MEDDIC/MEDDPICC on paid deals — Decision Process, Champion, Economic Buyer. Complex sales — separate fields for procurement type.

CONVERSATION

SPIN, JTBD, Challenger

SPIN questions to move from fact to pain. JTBD for offer — not "the sale" but "the job". Challenger — teach the client via benchmark, not price.

OBJECTIONS

Feel-Felt-Found / LAARC

Ready talk-tracks for 41 typical objections. "Too expensive" / "Let me think" / "We already have a vendor" — with responses that don't sound scripted.

RHYTHM

Sales Velocity + SLA

North Star — Sales Velocity: (deals × avg deal size × win rate) ÷ cycle length. SLA control: inbound >6 hours — alert. No monthly reports after the fact.

SALES 03 AI IN THE TEAM
Two bots, two jobs

AI doesn't replace the rep. It keeps them from drowning in busywork

🤖 CLIENT-FACING BOT

Qualifier, not seller

At intake — CHAMP/BANT-light. Asks clarifying questions, filters noise, builds a Discovery profile in the CRM. On "hot" signal — hands off to a human with a ready brief. Recovers 63% of "dark" prospects that used to never reach a person.

Built on ECHO — the inbound response engine.

🤖 COPILOT BOT

Inside the CRM, for the rep

Every deal gets MEDDIC scoring: what's missing, where the risks are. Next Best Action with a draft response (PAS/AIDA + Cialdini nudges on your best examples). SLA control. Draft email — rep edits and sends.

Doesn't sell — helps sell. The human decides.

SALES 04 WHAT'S INCLUDED
Checklist

What we build and document

Audit of the current sales team: conversion by stage, cycle length, drop-offs, "where it leaks"
ICP from real deals (not from a focus group) — client types, avg deal size, cycle length
CRM pipelines by buying motive, not by "sale-1 / 2 / 3"
Qualification fields: BANT / MEDDIC / Champion — with auto-scoring
Auto-touch cadences by stage — Lead nurturing drip
SLA control: alerts on overdue inbound and stuck deals
Objection talk-tracks — 41 typical, documented
First-call, demo, close-out scripts — extracted from your best conversations
Team training: conversation checklists, call review, role-play
Qualifier bot (ECHO) setup in messengers, socials, site form
Copilot bot in the CRM: NBA, drafts, scoring, SLA
Dashboard for the head of sales and owner: Sales Velocity + bottleneck
SALES 05 PRICING MODELS
01

Sales Discovery

4 weeks · free
  • Audit of the current sales team and CRM pipelines
  • Analysis of 30–50 deals: what's stuck where and why
  • Report: the bottleneck + rewiring plan
  • Scope for the Setup phase
Book ↗
03

Sales Retainer

monthly
  • Weekly owner-week: Sales Velocity + bottleneck
  • Script and cadence upkeep: updates on new objections
  • Review of problem deals and call recordings
  • Copilot evolution for new scenarios
Discuss ↗
SALES 06 RULES
Rule 01

The qualifier bot is not a seller. Its job is to ask clarifying questions, filter noise, hand off "hot" to a live rep with a ready brief. It doesn't "close" without a human.

Rule 02

Scripts come from your calls, not from books. We review your best reps' recordings and codify what actually works. No "templates from the internet".

Rule 03

No manipulation in scripts. We use Cialdini quietly (authority, social proof, scarcity) — as honest information, not a trick. Client feels pressure — we lose the deal and reputation.

Rule 04

Reports show Sales Velocity and bottleneck, not "activities this week". Activities can be padded, revenue can't. We measure what ties to money.

Let's break down your sales team in 24 hours

You send read-only CRM access and 5–10 call recordings — next day you get a breakdown: bottleneck, leaks, first move. No commitment.

Free audit in 24 hours ↗