Other agencies sell quarterly strategies and hourly retainers. We work in a model: 4-week Discovery, 4-week Pilot, Retainer only if the pilot delivered a measurable lift. You don't pay for the unknown.
We fix the model before signing: what we do, by when, which metrics we watch, at which values we stop. The client sees one live report for the entire engagement — not a monthly summary written after the fact.
Inside the team every MOONLIGHT recommendation passes through a human before becoming an action — with a checklist and a sign-off. No «the AI decided».
We audit the client stack: paid media, CRM, telephony, attribution. Funnel review, blocker mapping, hypotheses. Output: a funnel map and the priority node where we run the Pilot. Fixed fee.
↗One product (LOOP, ECHO or ATLAS) on one node of the stack. Live report weekly, decisions on the call. Ends in a measurable lift — or an honest «no Retainer».
↗We stabilize the process: playbooks, roles, automation, training for the client team. The product becomes part of operations, not «an external service».
↗Weekly ops recommendations for marketing, sales, COO and CEO. MOONLIGHT works in the background: reconciles data, drafts the moves. A human approves and ships.
↗We review what works, what doesn't. We shift priorities. We drop what stopped producing results. Formal model review — we remove what's no longer the bottleneck.
↗2 weeks Discovery, 6 weeks Pilot. By the Retainer decision you have a measurable result in hand, not a promise. Retainer starts only after a confirmed lift.
Start with Discovery ↗First recommendation in the second week of Discovery. Not a quarterly strategy — a decision you can act on in paid media / sales this week.
Paid, CRM, telephony, attribution — from one console. Siloed vendors don't see the whole funnel; we do, and we glue the nodes.
One live report for the entire engagement. All changes in ad accounts, CRM and telephony under a role with an action log. Not «trust us».
Discovery → Pilot → Retainer. No money without a measurable lift in the Pilot. Retainer cancellable with 30-day notice.