The CMO's assistant. Works in the background: reviews paid media, spots gaps between a lead and CRM, drafts the moves. A human approves and ships. Weekly ops recommendations for marketing, sales, COO and CEO.
MOONLIGHT reads paid media, CRM and telephony at once and finds gaps: leads that never reached CRM, campaigns without deals, missed calls without a case. Report — with source of divergence.
Drafts changes for ad accounts: budget cuts on inefficient groups, pauses for high-CPL ads, bid tweaks against fraud. Waits for human approval — with a checklist and a sign-off.
Monday morning — a 5-line brief for CMO/COO/CEO: where ROAS grew, where the funnel dropped, what we're doing this week. Not «a work report» — «what we're deciding».
Spots fraud patterns in traffic, conversion anomalies, weird funnel nodes. Not «a dashboard» — a TG alert with a formulated hypothesis of what's happening.
MOONLIGHT reads the same data as the CMO, but at once and faster. Catches what a human can miss over the week. Drafts the language — from «shift the budget» to «this campaign is going fraud, pause».
Every recommendation lands in TG or Slack, the team approves with a button. Action in the ad account — only after «yes». No autopilot.
See how we work ↗It's part of LOOP — the operating layer above your stack. LOOP Discovery, Pilot and Retainer always ship with MOONLIGHT. No add-on modules, no upsells.