01
Observe
Signals collected: where ads leak, where sales don't push, where calls don't arrive.
Connects CRM, ads, phone and attribution into one working loop. Weekly operating recommendations for marketing, sales, COO and CEO. From the data your stack already collects.
Includes MOONLIGHT — CMO's assistant
LOOP sits on top of the stack your team already runs. Nothing to replace, nothing to migrate. It collects what falls between the systems: unattributed UTMs, missed calls, unfinished sales tasks, metrics that only surface at the seams.
Marketing and sales work from one screen and decide on one loop. Once a week LOOP delivers the next best move.
Signals collected: where ads leak, where sales don't push, where calls don't arrive.
One weekly hypothesis: one problem — one explanation — one test.
Change via your team or ours: funnel, campaign, sales playbook.
Two weeks later. Hypothesis confirmed or killed. The loop closes.
MOONLIGHT works in the background: reviews paid media — bids, placements, audiences, negatives, anomalies in conversion and lead cost. On the LOOP panel — cards: what it proposed and what it applied.
AI drafts, a human approves. No blind autopilot. The rules and boundaries are set by the team.
Included in every LOOP tier · no add-on cost
CPA drift per campaign, bids by hour and weekday.
Junk display placements to the stop-list. Trash apps out of rotation.
Irrelevant search queries added as negatives before they drain budget.
CTR down, CPC up, conversion broken — a card on the panel.
First 14 days we install and connect. After that — your team works from LOOP.
LOOP is not self-serve. Always with installation.
Demo is a live session on your real data. No recorded walkthroughs.
90-day pilot. After that: annual retainer or exit.
One loop per company. LOOP does not scale via self-signup.
Five days, fixed. Live session on real data. Then a decision on the pilot.