01 · AUDIT
Within 24 hours. Free
We break down your ad accounts and analytics. Show where budget leaks, which goals in GA4 are garbage, which placements are bot farms. Deliver a 4-page PDF, one ink color.
Since 2018, budgets up to $12k/mo. Setup and launch through a reseller partner — free for the client. Or fixed fee from $300/mo. Inside — our own end-to-end analytics software: leads in one window, source and cost per lead, budget-leak detection.
Inside — LOOP · operating layer, MOONLIGHT · CMO's assistant
We take one ad account — or run several in parallel — and treat it like glass: every lead with cost and source, every placement with lift or leak, every budget-day with a decision, not a guess. Google Ads, Meta, TikTok Ads, LinkedIn, X — anywhere ads are bought via open APIs.
We don't work with sellers on Amazon / Wildberries / Ozon / Ya.Market — that's a separate economy with in-platform ads and a different playbook. Our clients are clinics, event companies, B2B services, and brands with active channels of client conversation.
We break down your ad accounts and analytics. Show where budget leaks, which goals in GA4 are garbage, which placements are bot farms. Deliver a 4-page PDF, one ink color.
Fix trackers, install end-to-end attribution, kill trash placements, restructure campaigns. Often we turn off half of what used to "show impressions".
One hypothesis per week: one decision — one measurement. Bids, placements, negative keywords, audiences, landing pages. Monday: yesterday's numbers, this week's plan.
Campaigns that proved themselves in the pilot — go annual. Every week LOOP reconciles the numbers and proposes the next move. MOONLIGHT runs background: bids, placements, negative keywords, anomalies.
No marketplace sellers (Amazon / Wildberries / Ozon / Ya.Market) — that's an in-platform ads economy, we don't run it densely enough.
Transparent attribution. Client sees the source of every lead and decides whether to pay for it. If attribution doesn't exist — we set it up first, then discuss the retainer.
No blind autopilot. Changes to budget and campaign structure — with a checklist and the client's sign-off. MOONLIGHT drafts, human decides.
We report money, not impressions. Activities can be padded, revenue can't. We measure what's tied to your business.
You send access to your ad account and analytics — next day you have a 4-page PDF breakdown. No commitment.